We Create
We Design
We Deliver

“Hospitality is the foundation that defines what we do.”

Read more

We Create
We Design
We Deliver

“Hospitality is the foundation that defines what we do.”

Read more

We Create
We Design
We Deliver

“Hospitality is the foundation that defines what we do.”

Read more

What We Do

We are a strategy-led, hands-on hospitality design agency who believe our job is more than F&B design. Collaborating with our clients we Create, Design & Deliver exceptional restaurant concepts that work.

 

Create
As a collective of hospitality experts we strategically research the local market and create innovative concepts based on professional insight.
  • Market Research
  • Engage Local F&B Experts
  • Collaborative Immersions
  • International & Local Trending
  • Competitive Analysis
  • Price Matrix
  • Target Demographic Analysis
  • User Typology Analysis
  • Concept Creation
  • Blue-sky Brainstorming
  • Core DNA
  • Key Equipment
  • Service Hallmarks
  • Brand Message
  • Naming
Design
Taking the lead, we collaborate with our multi-disciplinary design teams to realize the correct customer experience for each unique F&B destination.
  • Interior Design
  • Branding & Collateral
  • Lighting Design
  • AV Design
  • Kitchen Design
  • Uniform Design
  • OS&E Design
  • Art Curation
Deliver
Working with our Network of Hospitality Experts, we assemble the correct operational team to help deliver exceptional service.
  • Tasting & Training
  • Menu Development
  • Unique Recipes
  • Targeted Brand take overs
  • Service Manuals
  • Operational Manuals
  • Key Personnel Analysis
  • Operational Assistance
  • Art & Photography Curation
  • Marketing Strategies

Who We Are

With offices in Dubai, Singapore and Bangkok, we are a unique collective of world-class hospitality & design professionals who are multidisciplinary in our work and holistic in our approach.

 

Our Team
Stephan Brutti
Global Principal - Singapore
The son of a restaurateur, Stephan is passionate about what makes a restaurant unique. With over 2 decades of multidisciplinary bar/restaurant management and design experience, he has an instinctual understanding of hospitality and an ability to capture ideas visually, creating spaces that people love and love to be in.
Natasha Maphorisa
Design Director - Dubai
A multi-faceted professional with a robust background in Architectural and Interior design, Natasha specialises in full cycle delivery of high-end Hospitality and F&B projects. She excels in pushing design boundaries with a passion for innovative storytelling.
Cholatorn Jamjan
Design Manager - Bangkok
Actively involved in all aspects of F&B interior design from inception until completion, Cholatorn is a conscientious designer manager bringing a keen eye and multicultural context to everything her team does. Applying her exceptionally high standard of design aesthetics she explores challenges and creates the best solution for clients on every project.
Sam Sheldon
Director of F&B Strategy
Although Sam started his career working in kitchens at the age of 16, his career evolved to include hotel operations, financial feasibility consulting, valuation, tourism master planning, and brand creation. In his role at Social F+B, he leverages his unique combination of operational, financial, and creative experiences to develop targeted strategies and compelling F&B solutions.
Pedro Ribeiro
Project Lead Designer
Architecture, interior design, and aesthetics have always been central to my life. I’ve worked across various design areas, primarily focusing on F&B spaces. I see design as an art movement aimed at evoking emotion, creating timeless spaces that respect cultural heritage, and adding lasting value to their surroundings.
Thirasak Bunto
Lead Graphic Designer
Thom is a designer with 10+ years of experience in graphic design and branding, working with global hospitality brands, restaurants, and NGOs. A BA in Visual Communication Design, he specializes in creating impactful and balanced brand identities. His background in publishing and advertising influences his minimalist style. In his free time, he enjoys photography, adding to his portfolio.
Irene Wongpinyawat
Senior F&B Strategist
Irene seamlessly blends extensive culinary expertise with strategic business insight to create innovative and impactful solutions. Her deep understanding of business operations, combined with experience as a chef in three-Michelin-star establishments and advanced wine studies certification, enables her to translate market research into compelling F&B strategies that drive success across diverse markets.
Narisa Lin
F&B Brand Strategist
Passionate about all things delicious, with a knack for crafting compelling brand identities, Narisa utilises strategic insight and creativity to establish the core essence of F&B businesses. With a keen understanding of market trends and a natural flair for storytelling, she weaves captivating brand narratives creates executes marketing strategies to ensure long term success.
Fiona Lee
Design Manager FF&E
Believing that good design comes to life through conceptualization, storytelling, materialization, and the infusion of distinct personalities into each project, Fiona is adept at creating unique experiences that are tailored to each project. With 14 years of industry experience, Fiona started her career as an Interior Designer, where she found her passion in FF&E 4 years later.
Pimjai Sukawanit
Senior FF&E Designer
Understanding that good design should enhance the sensory experience of a space, Pimjai’s decade of experience as both interior and graphic designer, amplifies her skillset. Her methodology to FF&E is to ensure there is a fun yet balanced approach to colour combination, textural elements and proportion.
Vanichar Sintraveevongse
Senior Designer
Believing that the surrounding environment and ambience is at the heart of great design, Vanichar provides clients with well-conceived projects that achieve the highest level of design for their budget and timeline. She excels at creating multi-sensory concepts that have room to evolve with the needs of the restaurants.
Emerson Cagang
Design Manager
As an architect with 3 decades of hospitality detail design, Emerson enjoys challenging and engaging projects to test his creativity and technical skills. Passionate and dedicated, he is inspired by the word creativity, believing that design and detail should be balanced, incorporating interaction, efficiency and diversity to have a positive results.
Adilla Dadeh
Senior Designer
Drawing inspiration from her love of travel, architecture and distinct design periods such as brutalism forms, mid-century or neo-classicism ignite Adilla’s imagination. Her eye for detail fused with playful moments inspired by art installations and sculptural forms create a unique and authentic atmosphere for each individual project.
Pratiparn Munrod
Designer
Fascinated by design from an early age, Pratiparn believes good F&B design extends beyond creativity and trends. It should involve a sense of energy incorporating the importance of functionality and operation into each unique aesthetic.
Sasithorn Phoungvarintara
Designer
Constantly exploring design concepts from industrial design to architecture to art, Sasi loves the creativity and challenges that design brings. With a desire for delivering quality design, she believes it should have not only a sense of beauty in and of itself, but also be practical and accessible to all.
Nittakarn Kittipitchayapat
Graphic Designer
Understanding that graphic design is a language, Nittakarn experience provides her with the ability to visually translate each client’s vision into a unique and memorable visual identity. Enjoying the process of bringing the brand to life, she explores new techniques, ideas and processes to design unique forms that best communicates the brand message.
Valerie Jaruda
FF&E Designer
Valerie’s decades of experience in FF&E design is matched with her passion and commitment to deliver tailored and timeless interiors. She enjoys creating a feeling through textures, fabrics and lighting and understands how they impact a space and people’s interaction with them.
Raweewan Vorakittivanich
Senior Designer
For Raweewan, exceptional design is not just about aesthetics; it’s about functionality and usability. She believes that truly effective design enhances usability while fostering an environment that feels inviting and harmonious. Her work not only leaves a lasting visual impression but also evokes emotions, creating a deep connection between people and the spaces they inhabit.
Pangnapaphat Rukspollmuang
Intermediate Designer
An experienced interior designer with five years in the industry, is driven by her passion for compelling design concepts. She thrives on the creative process, finding joy in experiment- ing with new ideas and unique combinations. Tina’s innovative approach consistently leads to distinguished and visually striking results, making her a dynamic force in every project she undertakes.
Sorachat Shingpunlomp
Sorachat Shingpunlomp
FF&E / Product Designer
Starting as a Product Designer, Sorachat has honed his skills in crafting design solutions tailored for a variety of hospitality projects. Influenced by Japanese design principles, his approach embodies a minimalist aesthetic while embracing concealed intricacies.

 

Hospitality Collaborators
Our collection of hospitality experts comprising of Chef/Owners, Chefs, Sommeliers, Restaurant GM’s and more give true insights and meaning to every project.
Brent Savage

Chef/Co-owner
Bentley, Cirrus, Yellow & Monopole; Sydney, Australia
Botanica; Maldives

One of Australia’s most respected and influential chefs, Brent has a reputation for exciting, cutting edge food, clever technique and a unique mastery of flavour and texture.
Christoffer Backman

Christoffer entrepreneurial spirit started at age 18 founding his own hospitality events company before launching and managing Buddha Bar Sweden growing it into the biggest volume venue in the Scandinavian region. With an outstanding expertise and understanding of F&B, Christoffer leads and develops original concepts for the luxury and up and coming market with sound …
Daniel Chavez

Chef/Owner
CANCHITA; Singapore

As a proud ambassador of Latin American gastronomy, Daniel devotes his time to showcasing the culinary diversity and traditions of Peru and the continent in Asia.
Darren Teoh

Chef/Founder
Dewakan; Kuala Lumpur, Malaysia

Darren Teoh is the creative force behind the cuisine at Dewakan. His philosophy is simple, be curious, have courage, value your roots.
Darryn Johnson

Developer of Culinary Concepts

Darryn is an award-winning chef & culinary concepts creator with more than 35+ years of experience in the food & beverage/ hospitality and Interior design industry.
Dave Pynt

Chef/Owner
Burnt Ends, Meatsmith Telok Ayer; Singapore & Meatsmith Indonesia; Jakarta
The Ledge by Dave Pynt; Maldives

Chef Dave believes there is magic that comes from cooking with wood. For him, hospitality is making sure that guests have a great time.

Joel Bickford

Culinary Director, The Point Group

Overseeing a portfolio of establishments, including Shell House, a dynamic multi storey venue in Sydney’s CBD, Joel is responsible for all creative culinary concepts across the group drawing on his exceptional artistry and knowledge to deliver unparalleled experiences for his guests.
Leanne Altmann

Beverage Director
Melbourne, Australia

Leanne has an uncanny ability to gauge how much (or how little) you know about wine, what you like to drink and when to just pour.
Mario Malvaez

Chef
Maximo Bistrot & Lalo;
Mexico City, Mexico

Mario Malvaez is a chef from Mexico City having had 10 years of opening food and beverage outlets in South East Asia.
Masanao Saito

Chief Advisor
Caffe B; Singapore

Born in Tokyo and brought up in a family of artistic talents in Saitama, Chef Saito’s artistry came naturally.
Paco Morales

Chef/Owner
Noor Restaurant; Córdoba, Spain

Noor is the personal project which Paco Morales launched on his returning as a cook to his hometown, Córdoba.
Penny Grant

Sommelier/Brand Manager
Brisbane, AU

Quietly achieving outstanding accolades and awards over the years, Penny’s knowledge of wine is extraordinary and the stuff of industry legend.
Rishi Naleendra

Chef / Owner
Cloudstreet, Kotuwa & Fool Wine Bar; Singapore

Born into a family of food professionals, Chef Rishi Naleendra grew up in the midst of the hustle and bustle of the industry.
Steve McGinnes

Brand & Design Builder
Author, “Surfing the Asian Wave”

Originally from England, Steve McGinnes lives and works across Asia, is a brand and design industry veteran who has led projects for numerous global FMCGs – including global brands Moet Hennessy, Remy Cointreau, Tiger, Magners.  Before exiting the agency world Steve was the UK On Trade insights manager for ABInbev, and the Restaurants and bars …
Victor Liong

Chef/Owner
Lee Ho Fook; Melbourne & Quenino by Victor Liong; Singapore

At the age of six, Victor arrived in Australia from Malaysia and grew up immersed in the multicultural energy of Sydney.

Design Collaborators
Our collaborators are leaders in their fields, providing the expertise to deliver the correct experience.
Canvas
Canvas' consultants further the client's design goals by breathing the vibrancy of well-conceived and fully realized art collections and accessories into their spaces.
Coopers Hill
Coopers Hill has been creating unique, timeless and award winning landscape design for over 35 years. We have brought luxury to some of the most remote places on the planet and raw nature to the densest of cities. No two projects are the same for us and we believe that great landscape design can truly touch the heart and lift the human spirit.
David James Asia
David James Asia is a Artwork lab personalizing in the creation of bespoke Artworks influenced by nature and the elements around us. We believe every space has a story to tell, Art is the vehicle through which we story tell with philosophical intellectual dialogue resulting in aesthetic impact on people's experiences.
The Paper Records
We are a company dedicated to providing comprehensive artistic solutions for your projects, with a special focus on the hospitality industry. We offer personalized services based on a deep understanding of our clients' needs and the specificity of each project. We believe that every blank wall is a canvas full of possibilities. We work closely with designers, architects, hotel groups, and more, to transform spaces and create immersive cultural and aesthetic experiences.
DiSHES
DiSHES was established in 2008 and is now one of Asia’s largest independent Kitchen-and Laundry Design Consultancy with Offices in Singapore, Kuala Lumpur, Bangkok and Hongkong. We adhere to the latest Environmental and Hygiene Guidelines coupled with our creative and innovative Designs for high end Projects for Raffles Hotel, Hyatt, Marriott and Dusit Groups.
Environmental Graphics & Branding
HBA Graphics believe in strong narratives to drive their projects – paying close attention to form and function they combine beauty and purpose with a synergy that is timeless.
Gray V
At Gray V, we understand the frustrations brands and businesses have in creating the perfect atmosphere. We know how difficult it is to sustain, so spaces remain emotionally engaging over time. We’ve been doing what we do for a long time. We are experts at considering every subtle nuance—from the time of day to the actual space itself—creating a thoughtful, one-of-a-kind combination of genres, tempos, and artists that breathes life into an environment.
LEDSCONTROL
Founded in Barcelona, 2009 to provide lighting control services for LED installations in public spaces, buildings and entertainment venues. Our team has become one of the leading providers of lighting solutions for premier night clubs and music festivals around the world, leaving dynamic marks on architectural icons across the globe. Our technical consultants, content creators, designers & builders of custom pieces communicate with light and new media technologies.
Light Directions
Light Directions is a lighting design consultancy dedicated to deliver ground breaking projects of refined lighting design. We continuously explore balance of light to align and harmonize spaces with an emotional connection.
TRI-ARC
Leading independent design firm specialising in Commercial Kitchens, Foodservice & Laundry Facilities Design. Established in 2003 as an independent Design and Planning Consultant with a strong team of 30 personnel, Tri-Arc is headquartered in Thailand with a project gallery spanning all settings with a presence in over 20 countries including Australia, Maldives, Egypt, India, New Zealand, St Kitts, UAE and more. Everything is designed in-house where the combination of Paul and Suresh’s experiences meet the engineers in the Civil, Mechanical, Electrical and Industrial fields with technicalities then fused with the creative side of Architecture and Interior Design.

Get In Touch

For any enquiries or collaborations, please get in touch with us.

Call Dubai
+971 4445 8377
Call Singapore
+65 6337 2511
Dubai Office
1 Rise Tower, Suite 30-E1, Barsha Heights, Dubai, UAE
Singapore Office
135 Cecil Street, Units #01/02/03-01, Singapore 069536
Bangkok Office
1122 KPI Tower, New Petchburi Road 16th Floor Makkasan, Ratchathewi, Bangkok, 10400