What We Do

We are a strategy-led, hands-on hospitality design agency who believe our job is more than F&B design. Collaborating with our clients we Create, Design & Deliver exceptional restaurant concepts that work.


As a collective of hospitality experts we strategically research the local market and create innovative concepts based on professional insight.
  • Market Research
  • Engage Local F&B Experts
  • Collaborative Immersions
  • International & Local Trending
  • Competitive Analysis
  • Price Matrix
  • Target Demographic Analysis
  • User Typology Analysis
  • Concept Creation
  • Blue-sky Brainstorming
  • Core DNA
  • Key Equipment
  • Service Hallmarks
  • Brand Message
  • Naming
Taking the lead, we collaborate with our multi-disciplinary design teams to realize the correct customer experience for each unique F&B destination.
  • Interior Design
  • Branding & Collateral
  • Lighting Design
  • AV Design
  • Kitchen Design
  • Uniform Design
  • OS&E Design
  • Art Curation
Working with our Network of Hospitality Experts, we assemble the correct operational team to help deliver exceptional service.
  • Tasting & Training
  • Menu Development
  • Unique Recipes
  • Targeted Brand take overs
  • Service Manuals
  • Operational Manuals
  • Key Personnel Analysis
  • Operational Assistance
  • Art & Photography Curation
  • Marketing Strategies

Who We Are

With offices in Dubai, Singapore and Bangkok, we are a unique collective of world-class hospitality & design professionals who are multidisciplinary in our work and holistic in our approach.


Stephan Brutti
Global Principal - Singapore
The son of a restaurateur, Stephan is passionate about what makes a restaurant unique. With over 2 decades of multidisciplinary bar/restaurant management and design experience, he has an instinctual understanding of hospitality and an ability to capture ideas visually, creating spaces that people love and love to be in.
Natasha Maphorisa
Design Director - Dubai
A multi-faceted professional with a robust background in Architectural and Interior design, Natasha specialises in full cycle delivery of high-end Hospitality and F&B projects. She excels in pushing design boundaries with a passion for innovative storytelling.
Cholatorn Jamjan
Design Manager - Bangkok
Actively involved in all aspects of F&B interior design from inception until completion, Cholatorn is a conscientious designer manager bringing a keen eye and multicultural context to everything her team does. Applying her exceptionally high standard of design aesthetics she explores challenges and creates the best solution for clients on every project.
Sam Sheldon
Director of F&B Strategy
Although Sam started his career working in kitchens at the age of 16, his career evolved to include hotel operations, financial feasibility consulting, valuation, tourism master planning, and brand creation. In his role at Social F+B, he leverages his unique combination of operational, financial, and creative experiences to develop targeted strategies and compelling F&B solutions.
Phee Gardner
F&B Operations Director Asia
With over 20 years of restaurant / hospitality experience, Phee is an industry expert who has skills in brand management, marketing, sponsorship, strategic planning and social media.
Narisa Lin
F&B Brand Strategist
Passionate about all things delicious, with a knack for crafting compelling brand identities, Narisa utilises strategic insight and creativity to establish the core essence of F&B businesses. With a keen understanding of market trends and a natural flair for storytelling, she weaves captivating brand narratives creates executes marketing strategies to ensure long term success.
Fiona Lee
Design Manager FF&E
Believing that good design comes to life through conceptualization, storytelling, materialization, and the infusion of distinct personalities into each project, Fiona is adept at creating unique experiences that are tailored to each project. With 14 years of industry experience, Fiona started her career as an Interior Designer, where she found her passion in FF&E 4 years later.
Pimjai Sukawanit
Senior FF&E Designer
Understanding that good design should enhance the sensory experience of a space, Pimjai’s decade of experience as both interior and graphic designer, amplifies her skillset. Her methodology to FF&E is to ensure there is a fun yet balanced approach to colour combination, textural elements and proportion.
Vanichar Sintraveevongse
Senior Designer
Believing that the surrounding environment and ambience is at the heart of great design, Vanichar provides clients with well-conceived projects that achieve the highest level of design for their budget and timeline. She excels at creating multi-sensory concepts that have room to evolve with the needs of the restaurants.
Emerson Cagang
Design Manager
As an architect with 3 decades of hospitality detail design, Emerson enjoys challenging and engaging projects to test his creativity and technical skills. Passionate and dedicated, he is inspired by the word creativity, believing that design and detail should be balanced, incorporating interaction, efficiency and diversity to have a positive results.
Chanya Kittikan
Chanya Kittikan
Senior Designer
Specializing in crafting innovative and functional interior design solutions, Chanya is passionate in cultivating spaces that foster creativity, productivity, and well-being. She excels within collaborative, talented teams, consistently striving to exceed client expectations by delivering high-quality results.
Adilla Dadeh
Senior Designer
Drawing inspiration from her love of travel, architecture and distinct design periods such as brutalism forms, mid-century or neo-classicism ignite Adilla’s imagination. Her eye for detail fused with playful moments inspired by art installations and sculptural forms create a unique and authentic atmosphere for each individual project.
Pratiparn Munrod
Fascinated by design from an early age, Pratiparn believes good F&B design extends beyond creativity and trends. It should involve a sense of energy incorporating the importance of functionality and operation into each unique aesthetic.
Sasithorn Phoungvarintara
Constantly exploring design concepts from industrial design to architecture to art, Sasi loves the creativity and challenges that design brings. With a desire for delivering quality design, she believes it should have not only a sense of beauty in and of itself, but also be practical and accessible to all.
Nittakarn Kittipitchayapat
Graphic Designer
Understanding that graphic design is a language, Nittakarn experience provides her with the ability to visually translate each client’s vision into a unique and memorable visual identity. Enjoying the process of bringing the brand to life, she explores new techniques, ideas and processes to design unique forms that best communicates the brand message.
Valerie Jaruda
FF&E Designer
Valerie’s decades of experience in FF&E design is matched with her passion and commitment to deliver tailored and timeless interiors. She enjoys creating a feeling through textures, fabrics and lighting and understands how they impact a space and people’s interaction with them.
Sorachat Shingpunlomp
Sorachat Shingpunlomp
FF&E / Product Designer
Starting as a Product Designer, Sorachat has honed his skills in crafting design solutions tailored for a variety of hospitality projects. Influenced by Japanese design principles, his approach embodies a minimalist aesthetic while embracing concealed intricacies.
Somkana Wabanplub
Somkana Wabanplub
Specializing in space planning, interior design, and detail design, Somkana is an experienced Interior Designer with a proven track record in hospitality, F&B and residential projects. She holds a Bachelor of Fine Arts (BFA) degree with a focus on Interior Design, she possess a robust background in arts and design.


Our collection of hospitality experts comprising of Chef/Owners, Chefs, Sommeliers, Restaurant GM’s and more give true insights and meaning to every project.
Our collaborators are leaders in their fields, providing the expertise to deliver the correct experience.
Leading independent design firm specialising in Commercial Kitchens, Foodservice & Laundry Facilities Design. Established in 2003 as an independent Design and Planning Consultant with a strong team of 30 personnel, Tri-Arc is headquartered in Thailand with a project gallery spanning all settings with a presence in over 20 countries including Australia, Maldives, Egypt, India, New Zealand, St Kitts, UAE and more. Everything is designed in-house where the combination of Paul and Suresh’s experiences meet the engineers in the Civil, Mechanical, Electrical and Industrial fields with technicalities then fused with the creative side of Architecture and Interior Design.

Get In Touch

For any enquiries or collaborations, please get in touch with us.

Call Dubai
+971 4445 8377
Call Singapore
+65 6337 2511
Dubai Office
1 Rise Tower, Suite 30-E1, Barsha Heights, Dubai, UAE
Singapore Office
135 Cecil Street, Units #01/02/03-01, Singapore 069536
Bangkok Office
1122 KPI Tower, New Petchburi Road 16th Floor Makkasan, Ratchathewi, Bangkok, 10400