Originally from England, Steve McGinnes lives and works across Asia, is a brand and design industry veteran who has led projects for numerous global FMCGs – including global brands Moet Hennessy, Remy Cointreau, Tiger, Magners. 

Before exiting the agency world Steve was the UK On Trade insights manager for ABInbev, and the Restaurants and bars Marketing Manager for Compass group in addition to personally running a number of pubs and bars. Passionate about inclusion and growth, he is also the author of “Surfing the Asian Wave.”