Situated on Kimpton Shinjuku’s rooftop penthouse, 86 is a bar offering craft cocktails inspired by the American Prohibition era. The team at SOCIAL F+B was engaged to conduct on ground market research and develop the concept and branding for this unique space. Our concept for 86 was strategically developed with a deep understanding of key …
A neighbourhood dining destination, Lokal House at Voco Hotel Osaka is designed to embrace its location as part of it’s DNA. Approachable food and beverage focuses on provenance, quality and seasonal ingredients in a relaxed sophisticated ambiance. Designed as a place to meet, eat, drink and celebrate the good things in life, it is somewhere that feels familiar and …
In collaboration with chef Sam Aisbett, we undertook the privilege of translating his vision into reality for AKUNA, an upscale restaurant concept in HCMC, through a comprehensive brand style guide. The process involved working closely with Chef Sam to distill his artistic expression into a comprehensive guide. This document outlines AKUNA’s core philosophy, values, and …
Social F+B took on a consultancy role with Allora Ristorante & Bar, nestled within Crowne Plaza Changi Airport, overseeing the concept creation and branding process. Commencing with a blue-sky brainstorming session, we delved into a comprehensive understanding of the current F&B landscape at Crowne Plaza Changi. Through thorough analyses encompassing the area, competition, demographics, spending patterns, operational efficiency, and labor constraints, we identified …
Gallery 11 is a dynamic crossroad of ideas, food and artistic expression. Heavily influenced by the creative neighborhood of Shibuya, the space evokes a sense of approachable artistry with a cosmopolitan concept. Driven by a keen understanding of the competitive landscape and target market, Social F+B first created the concept and developed core signature moments …
This grab and go coffee concept reflects the brimming energy of Shibuya. Crafted to strategically target a new segment of guests, the concept Social F+B developed started with a deep understanding of the market which went on to inform the vibrant, creative space. The signature waffle menu grew from a deep-rooted neighborhood story and came to …
Our consultancy role with Verandah Pool Bar & Grill at Momentus Hotel Alexandra provided another valuable opportunity for us to conduct research and develop a concept that would guide the interior design, and branding. The depth, diversity and relevance of our concept went on to define a core element of the new Momentus brand’s DNA, …
No-Rocking the Future Simple, ingeniously designed, NOROCK is a self-stabilising table base where all the 4 legs are interconnected. The team has been mastering stabilising technology for over 25 years before creating an elegant, 3 dimensional solution to the age old problem of the wobbly table. Designed by geometry wizz who has a fascination with …
We found venues without that all important F&B theatre – cooking or preparing drinks – weren’t as successful as those that did, whether it be single focused legacy establishments or the new kids on the block. Our concept called out for the space to embrace the character of a New York loft style apartment from …
Diving into the Tokyo F&B market enabled us to understand what the target market was looking for in an F&B venue and what offerings were being embraced at different times of the day, this allowed us to assist with the planning of the Hotel’s F&B and to create unique concepts that would resonate with the …