Barista behind the counter at Shibrewya, Hotel Indigo Tokyo Shibuya, showcasing the café’s branded interior and guest experience concept developed by Social F+B.

Shibrewya

Hotel Indigo Tokyo Shibuya

A grab and go coffee concept that reflects the brimming energy of Shibuya.

Crafted to strategically target a new segment of guests, the concept Social F+B developed started with a deep understanding of the market which went on to inform the vibrant, creative space. The signature waffle menu grew from a deep-rooted neighborhood story and came to life in branding and marketing.  

The interior design naturally built up a space layered with energy, engagement and connection. Branding and graphic design for Shibrewya are very much inspired by the vibrant culture in Shibuya and tied in the geometric details from the interior design. 

  • Client IHG Hotels & Resorts
  • Location Japan
  • Expertise Market Research
    Concept Creation
    Branding
  • Project Type Restaurant
  • Completed 2023
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Branded pastry service moment at Shibrewya, Hotel Indigo Tokyo Shibuya, reflecting Social F+B’s market research, concept creation, and brand storytelling.
Shibrewya brand signage featuring playful block typography, developed as part of the café’s visual identity for Hotel Indigo Tokyo Shibuya by Social F+B.
Shibrewya illuminated signage system expressing the café’s brand identity for Hotel Indigo Tokyo Shibuya, created by Social F+B and HBA Graphic
Branded waffle menu concept by Social F+B for Shibrewya, designed to express the café’s creative, lifestyle-driven identity.
Branded packaging and graphic system for Shibrewya, Hotel Indigo Tokyo Shibuya, showcasing the playful visual identity created by Social F+B and HBA Graphcs
Branded waffle menu concept by Social F+B for Shibrewya, designed to express the café’s creative, lifestyle-driven identity.
Menu board graphic design for Shibrewya, expressing the café’s playful brand identity and typography system created by Social F+B and HBA Graphics
Interior of Shibrewya at Hotel Indigo Tokyo Shibuya, reflecting the concept and brand direction established through Social F+B’s strategic guidance.
Shibrewya branded coffee cup highlighting the café’s visual identity and packaging system developed by Social F+B.
Branded packaging and merchandise system for Shibrewya, expressing the café’s playful visual identity created by Social F+B and HBA graphics

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We believe good design isn’t just about how something looks, it’s about how it works, how it feels, and what it makes possible.

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