Hotel Indigo Tokyo Shibuya
IHG Hotels & Resorts
Year Completed

ThisΒ grab and go coffee concept reflects the brimming energy of Shibuya. Crafted to strategically target a new segment of guests, the concept Social F+B developed started with a deep understanding of the market which went on to inform the vibrant, creative space. The signature waffle menu grew from a deep-rooted neighborhood story and came to life in branding and marketing.Β 

The interior design naturally built up a space layered with energy, engagement and connection. Branding and graphic design for Shibrewya are very much inspired by the vibrant culture in Shibuya and tied in the geometric details from the interior design.