Now Open: The Jones

Kimpton Shinjuku, Tokyo
Create
Client
Kimpton Shinjuku
Year Completed
2020

As a collective of hospitality experts we strategically research the local market and create innovative concepts based on professional insight.

Diving into the Tokyo F&B market enabled us to understand what the target market was looking for in an F&B venue and what offerings were being embraced at different times of the day, this allowed us to assist with the planning of the Hotel’s F&B and to create unique concepts that would resonate with the local target market.

A number of in-depth insights combined with the brief, resulted in β€˜The Jones’ concept. In a city buzzing with energy, The Jones brings an upbeat NYC vibe to Tokyo. Delivering more than expertly made coffee, chai and tea pick me up, you can wind down after work with a craft beer or a delicious wine. SOCIAL F+B not only created the F&B concept and programming but crafted the brand identity, signage and collateral, including The Jones doggy biscuits for the four legged locals who are welcome!