Following on from The Jones is District, the second of our concept creation venues in the dynamic Kimpton Shinjuku, Tokyo. With an expertly curated F&B team, we dove headfirst into the vibrant city of Tokyo. Analysing the market to unearth strategic insights.
We found venues without that all important F&B theatre – cooking or preparing drinks – weren’t as successful as those that did, whether it be single focused legacy establishments or the new kids on the block.
Our concept called out for the space to embrace the character of a New York loft style apartment from one of its art district’s, allowing art to adorn the walls and the FF&E to be eclectic and charming.
Inviting you in to escape the hustle and bustle of Tokyo in one of its five distinctly different dining spaces. SOCIAL F+B not only created the F&B concept and programming but crafted the brand identity, signage and collateral, including earrings designed for the hostess!